Why subscribe?

Lens is a weekly, side-eye-fueled read on marketing and the cultural, business, and media forces quietly rewriting what communication even means. Brought to you by Robert Rose, it’s a newsletter for marketers, communicators, and creators who care about doing work that actually holds up.

Lens doesn’t look at marketing in a vacuum. It tracks the forces reshaping the ground underneath it - culture, business, media, power, trust - and what those forces mean for the work. Each edition brings perspective, a healthy dose of side-eye, and occasionally some clear thinking about what’s happening, why it matters, and what role our craft plays when certainty is in short supply.

In a world flooded with frameworks, what’s getting scarce is direction. That’s what Lens is for.

What you’ll get

A new edition every Monday - the stories worth orienting around, the occasional bit of original data or reporting from inside the industry, the books and articles worth your time, and a closing thought that tries to leave you with something more useful than another hot take.

Join the conversation

This isn’t a one-way email. There’s a subscriber chat where readers can chat with me, with each other, and with whatever I got wrong (and that’s usually a good bit). The good arguments often become next week’s edition. Pull up a chair.